Schultz is primarily recognized as a creator of Rocket Yoga. Schultz was anti gravity yoga oxford in Texas in the late 1970s and early 1980s working as an insurance salesman before he started yoga. From 1977 until 1980 he was the District Sales Manager for Union Bankers Life Insurance Co.

In 1980 at the age of 30 he quit Union Bankers Insurance Co. South Texas Insurance Services with his friend Jerry Chavers where they ran the company until 1982. Pattabhi Jois in 1982 during a yoga workshop hosted by Stan Hafner. Schultz continued to study under K. In 1989 Schultz returned to San Francisco and started to teach Ashtanga Vinyasa Yoga from his home in Potrero Hill. In the mid 1990s Schultz traveled on tour with the Grateful Dead as the band’s personal yoga teacher until Jerry Garcia died.

I think both yoga and the new soundspace had a real effect on the music this tour. In 1991 Schultz founded It’s Yoga at 848 Folsom Street in San Francisco. At It’s Yoga Larry created a promotional package that was called «90 days for 90 dollars. At the time yoga was mostly done by small groups in homes, and Schultz’s yoga studio as a health club concept was an industry first. Schultz gained notoriety during his life for creating The ROCKET series which are still taught all over the world in It’s Yoga schools.

Some also consider The ROCKET sequences to be the foundation Power yoga. The ROCKET sequences include the Rocket I, Rocket II, Rocket III, and Modified Primary Series. There is nothing more satisfying to me as a teacher than to watch the glow with which people arise from Savasana. Often people walk into It’s Yoga with worry, stress and tiredness written all over their faces but when they leave, they show the effects of Ashtanga Yoga: they feel better and look better, lighter, freer, more relaxed and energized.

In 2009 It’s Yoga San Francisco closed as Schultz moved to Sonoma, California to open a retreat center he called Nauliland. In these final years Schultz and his wife Marie focused on their global Rocket Yoga teacher training program, which graduated more than 5000 students in 142 teacher trainings. Schultz died of natural causes on February 27, 2011 in Toledo, Ohio. Schultz is recognized as one of the creators of Power Yoga.